Quality Preferred Paint, Carpentry and Plastering Blog

The Better Business Bureau is Still Relevant

Quality Preferred Paint has been an A+ member of the Better Business Bureau for many years.  Being a top member and maintaining excellent reviews have been a great source of pride for us.  When researching a company for house painting, power washing, or any other major job for your home, it should matter.  If a company is accredited, and in good standing, that is a significant decision-maker.  It is not easy to maintain an A+ rating with the BBB and therefore you can trust this proven tool.

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For many years, the Better Business Bureau has been the go-to when researching any business. It is understandable that many people often wonder if they should even bother with this online rating service. You may also look at the BBB as a dated resource and not widely appreciated by the customer base you are targeting. Its rivals such as Yelp, Google Reviews, etc. have taken over and should be part of your research and/or business plan – but also include the BBB.

The cost is minimal – depending on how you go about membership.  We have found that the benefits of maintaining an active membership have outweighed the expense when we have managed it correctly. After considering the many options, I see the Better Business Bureau as a good use of money from our budget.

Because the BBB is established, the SEO (search engine optimization) is undeniable for search results. First, Google does its rankings based in part on how valuable and relevant the information is. Also, sites may get “classified” because they include content relevant to the topic area. The writing and content should be easy and to the point for not only humans, but search engine bots as well. But, if you are joining the BBB or other such organizations to help you with your SEO rankings, that reason alone is probably not a great idea. Although you may get help in rankings due to the associated links, reviews and an accurate profile is more important.

After all is said and done, we have found that the public still turns to the BBB when researching a business’s reputation. They have hundreds of reviews – good and bad. There is no question that prospects and competitors say that they read them. The BBB accreditation may be the icing on the cake from gathering leads or merely showcasing your work. Considering all the marketing methods of research and promoting your company, it may get you started.

Most importantly, when a company gets accepted and “accredited” by the BBB, to keep a high score, you’re going to want to make sure that you don’t have bad reviews out there. Of course, not all customers will be satisfied, and you may have other issues, but you can and should address it. That complaint can compromise the trust factor when viewed for information on your company. If you are accredited and have a customer complaint, consider it a great opportunity to step up and address the problem publicly and show good faith. In many cases, the disgruntled customer may happily remove the claim.

Quality Preferred Paint is a proud accredited member of the BBB and it as part of our plan to provide accurate information to our customers.

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Quality Preferred Paint is a premier painter, plasterer and carpenter on the South Shore of MA